Emma Coates Aesthetic Training

Web Development
Emma Coates Aesthetic Training

Emma Coates Aesthetic Training (ECAT) has been an established aesthetic training company for over 10 years and are experts in all treatments taught, working with the very best educators. They have helped many start-ups as well as helping existing clinics and salons to expand.

Brightsouth were contacted by ECAT when they wanted to improve their website appearance, performance and to make it easier for customers to book training courses. The old website used a third-party WordPress theme that was slow and dated. The website also came packed with plugins that hugely affected the site performance and the booking system did not work particularly well.

Brightsouth helped to develop a bespoke lightweight theme, stripping any unnecessary plugins, and replacing these with custom code to help improve performance. The website appearance was hugely improved by the modern fresh design, that makes the user experience more friendly.

Brightsouth added a bespoke booking system, making it easy for new customers to book on courses, adding a live spaces counter next to each course showing the course availability. To make it easier for ECAT admin to keep track of bookings, their details are automatically updated to ECAT’s calendar. To help improve the user experience, Brightsouth added a customer notifications system to the website that automatically sends customers an email and text reminder of their course details, one week and 24 hours before the course starts.

Brightsouth also developed several custom Gutenberg blocks including a video pop-up and a newsletter block. The Newsletter block allows ECAT to add sign-up boxes around the site, we also added a checkbox to the checkout page so customers could ask to be added to the mailing list when purchasing products. This is done by capturing their details from the billing fields. New names and emails are then automatically added to the Mailchimp mailing list after users confirm their email.

If you are looking for a website like the Emma Coates Aesthetic Training website, please do not hesitate to get in touch to discuss your requirements.

Date: 11 February, 2021
Scope: Web Development